Search Engine Optimization, commonly known as SEO, is a set of techniques and strategies used to optimize websites and their content to improve their visibility and ranking on search engine result pages (SERPs). The ultimate goal of SEO is to increase the organic traffic to a website, which in turn can lead to more leads, conversions, and revenue for businesses. SEO involves various activities, such as keyword research, on-page optimization, technical optimization, link building, and content marketing, to ensure that websites are optimized to meet the search engine’s ranking algorithms. By implementing SEO techniques, websites can improve their visibility, increase their credibility, and ultimately drive more traffic and revenue.